About Flipacar

Flipacar was founded in 2021 as a dealer to dealer trading platform. Flipacar is powered by Fluidauto, and specifically their Market Software Module. 

The Team

FLIPACAR brings together the collective knowledge of over 100 years’ experience in the Australian automotive industry.

Ben Landau
CEO

Ben is a seasoned developer and engineer, with experience delivering powerful solutions across multiple industries. He started his career as an electrical engineer, consulting to the food and petrochemical manufacturing industry, prior to moving into a Lead Data Architect role at Telstra, where he pioneered the development of the scalable, cloud-based infrastructure that now underpins their Enterprise IoT solution. Ben has a passion for data science and predictive analytics, and has successfully leveraged his mathematical background to facilitate data-driven business strategies in the financial sector. Drawing on his broad experience, Ben prides himself on his ability to rally teams around the principles of technical excellence and profound business value.

Peter Sutton

Peter Sutton
Brand and Partnerships Director

Peter brings extensive automotive knowledge and experience from a strategic perspective. Working in various sectors from retail, wholesale, financial services, and more recently software provides him with a holistic approach to problem solving. Peter has worked in senior positions with Inchcape Automotive Retail (IAR)l, General Electric (GE), Hyundai Motor Company Australia, Volkswagen Financial Service, Ferrari Australasia as well as being a small business owner. While in Sydney, Peter pioneered the development of the Volkswagen Financial Services business within Volkswagen Group Australia. He launched their Guaranteed Future Value program(s), deployed innovative financial services led retail programs to support branded sales including product development.

Tony Geha
Sales Director

Tony graduated from Wollongong University in Mechanical Engineering and worked in the industry for 4 years. He followed his passion for cars and spent the next 20 years in the motor and motorcycle industry, as BDM for Ducati Australia and New Zealand as well as Sales Manager for several new car franchises Honda and Land Rover. He imported cars from overseas and has a wide knowledge of many different vehicle makes and models. His focus was raising customer service satisfaction as well as increasing sales volumes.

Board of Directors

Abe Tomas

Abe Tomas
Chairman

Michael Winkler

Michael Winkler
Director

Ruvi Herzog OAM
Director

 Chris Eade
Director